Marketing Part 2

By the end of this course, Managers will be able to:

a) Know 3 common strategies for improving Marketing Performance.
b) Understand common marketing mistakes and corrective action.
c) Reflective exercise: Middle Managers or Executive Manager will review how they are currently influencing their organisation’s health from a marketing perspective.
d) Reflective exercise: Recommend and justify an appropriate / workable way they can improve their marketing contribution.
e) Reflective exercise: They will then draft an implementation/action plan.

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